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WIIFT…

What’s In It For Them (WIIFT) is the question your prospective audience are asking themselves before they go to hear your speech or when they are listening to your speech. They may be intrigued by you as a speaker and your reputation based on past performances, they may be intrigued by the event / seminar […]

Captivating Introductions…

As people in sales, our first meeting and verbal exchange with prospective people who could buy our product / service, we must have the ability to be captivating i.e. we need to captivate the buyer, the client, the customer’s attention and interest with a ‘Captivating Introduction’ so as to get them to sit up, listen […]

Speaking in business…

The ability to speak in your area of career / business expertise – to motivate, to inspire, to lead is a key competency. People who can communicate with clarity, articulation and authority usually of the choice of the best jobs. They are always considered for promotion, to lead projects, to lead a team. People skills […]

Speaking in public about what you do…

In the business world, speaking in public about what you do for a living and how you can help people is a skill that many business’s fail to see the importance of. What product are you selling, what service are you offering needs to be communicated to existing and potential clients, customers and / or […]